The Movement… Embracing Hair of the Afro Diaspora in Media

Jada Pinkett Smith publicizes Pantene North America new advertisement and here is why. She says that the message is beautiful and the fact of the matter is that it is. It celebrates the hair of the afro diaspora including women and girls with all kinds of hairstyles and curls. It embraces the strength that comes with these textures and the power of loving each and every single strand. In this commercial, the women and girls are just in front of the camera loving their hair as the voice over guides us through the emotions and the history of afro hair. This campaign is one of empowerment for girls that are usually not represented in media.

This campaign is an advertisement for Pantene’s new hair products and apart of their Gold Series meant for curly, kinky, natural hair.

Thank you so much Jada Pinkett Smith for using your platform to help advertise this campaign/ad so that women of color get the opportunity to see this and in some realm of the world feel embraced and beautiful.

Twitter: @jadapsmith