Famous Brand, Coach is Changing Their Name
What could take the place of such a landmark name?
Coach is a household name. It’s the status symbol among many that upholds an image of class and prestige. But what name could uphold such an image like Coach?
According to owners Stuart Weitzman and Kate Spade, re-naming and re-branding the name to Tapestry Inc. seems to be the way to go. Why? Chief executor of the brand Victor Luis says that, “It’s a wonderful metaphor for what we believe in, which is individual threads of different colors all working together to create a picture.”
According to both owners the name speaks creativity, craftsmanship, authenticity, and inclusivity.
Kate Spade explains how they don’t want the brand to be representative of just the title of coach, but rather of the brands under it as well.
“The better to express it’s new shape as a multi-brand entity with a variety of unique properties, as opposed to one dominated by a single brand” was spoken in a statement released today.
What do you think about the brand change?
Follow the brand formally known as Coach on social media for the latest information about their brand:
Twitter: @Coach
Instagram/ Photo Credit: @Coach
My name is Kelsey Comeaux, I’m currently a Senior at McNeese State University, majoring in Mass Communications with a concentration in New Media. I’ve always had an interest in creative media arts as well as music (four years private piano lessons) and slightly self taught acoustic guitarist ;) I remember making movies on my dad’s “Windows Movie Maker” growing up and showing them to my friends and family. Building on emotion and presenting an important message through my projects was such a fulfilling experience. I hope to do that on a wider base one day.
Other than that, I love sports and am naturally a competitive spirit. I love to go running for fun, as weird as that sounds; it’s such a great release for me during stressful times. I also enjoy writing, short fiction is my expertise, as well as reading various novels mostly consisting of Science Fiction and Romance. Anything dealing with an adrenaline rush involving the outdoors I’m game for. I’m here to explore, love wildly, feel passionately, and have diligence deriving from the soul.
