Nivea Receives Backlash Over Their New Ad
This ad left a lot of fans questioning their ties with Nivea.
Nivea is under fire after a recent campaign released promoting skin lightening. The ad was released in Nigeria, Ghana, Cameroon, and Senegal where it managed to upset many women of color. The ad had a racist undertone to it by indicating the product could make one’s skin lighter and smoother. In the ad, you can see a dark-skinned woman applying the cram to her body and the area is getting lighter as it read “For visibly fairer skin.” Social media came for Nivea and this ad by hashtagging #PULLITDOWN.
Sadly, this is a worldwide pathology, created by colonialism, exploited by marketers. https://t.co/OB2PtJrO6N
— Joy Reid (@JoyAnnReid) October 20, 2017
For those of u claiming the word “fairer” mean beautiful
TakeDown ya SelfHate billboards in Africa. #BlackIsBeautiful
@Nivea_UK @NiveaUSA pic.twitter.com/zclNxARveE— Fuse ODG (@FuseODG) October 18, 2017
In the beginning of the year, Nivea was under fire after they posted a campaign that read, “White is purity.” This was described as racist and supporting the idea of colorism. Now once again Nivea is dealing with the backlash of using problematic rhetoric and the fans are not happy with this pattern. We hope Nivea can better distribute their next marketing plan to provide inclusivity to all.
@NIVEAUSA I love ur product help me understand what you mean when u say white is purity ? pic.twitter.com/6crDUCQBwV
— Alethea Daniels (@AletheaDaniels) October 20, 2017
All shades are beautiful and deserve to be appreciated.
Follow Nivea on social media to stay up to date.
Instagram/Photo: @niveausa
Twitter: @NIVEAUSA
I am AMBITIOUS. I am DEPENDABLE. I am a COMMUNICATOR.
My name is Amira Borders and I am a junior at the University of Oregon. I am a team worker and dependable in work settings. I believe I can be a true leader at any time. I hope to graduate from the University of Oregon in the Spring of 2019 with a degree in Journalism and a minor in Business. I would like to work somewhere in the media professions whether it’s magazines, radio, advertising or PR.
