Missguided Will No Longer Photoshop Their Models + Will Use Models of All Colors + Sizes
Misguided will no longer photoshop their models in their ads and will finally use models of all shapes, colors, and sizes.
Glitter Magazine launched #SelfLoveCampaign with hundreds of celebs joining in over the past three years and it’s amazing to see brands like Misguided following our love yourself lead.
They are making an impact with their “Make Your Mark” campaign featuring women of all colors, shapes, and sizes to show off their new line of clothing. The campaign is geared towards women who have always felt the pressures of perfection in women, especially in clothing advertisements.
The campaign features characteristics otherwise photoshopped out of pictures including cellulite, dimples, and stretch marks. Their mission statement includes a powerful message to all fans that states:
” As part of our new “#keeponbeingyou movement, we’re on a mission to inspire babes around the world to love themselves, for themselves. to embrace your flaws, and do not strive for what the world perceives as perfection. Because f*ck perfection, it doesn’t exist. We are making a pledge to never retouch our models perfect ‘imperfections’ out.”
With quotations throughout the page, it’s a whirlwind of inspiration likely to attract anyone visiting. With other companies like Dove and Aerie only featuring un-photoshopped models on their websites, this additional popular company only adds more ammunition to the end goal of achieving confidence in all body types.
My name is Kelsey Comeaux, I’m currently a Senior at McNeese State University, majoring in Mass Communications with a concentration in New Media. I’ve always had an interest in creative media arts as well as music (four years private piano lessons) and slightly self taught acoustic guitarist ;) I remember making movies on my dad’s “Windows Movie Maker” growing up and showing them to my friends and family. Building on emotion and presenting an important message through my projects was such a fulfilling experience. I hope to do that on a wider base one day.
Other than that, I love sports and am naturally a competitive spirit. I love to go running for fun, as weird as that sounds; it’s such a great release for me during stressful times. I also enjoy writing, short fiction is my expertise, as well as reading various novels mostly consisting of Science Fiction and Romance. Anything dealing with an adrenaline rush involving the outdoors I’m game for. I’m here to explore, love wildly, feel passionately, and have diligence deriving from the soul.
