Netflix’s Attempt to Copy Spotify Backfires
We’re not going to lie – we love when Spotify gives us our year-end stats.
It may remind us that we listened to a total of thirteen days worth of music this year or that our top song was “Africa” by Toto. As cringe worthy as our stats may be, they make for some of the most hilarious advertisements that Spotify could put out.
The music streaming group launched its “thanks 2016, it’s been weird” billboards last year that had people chuckling on social media.
spotify’s “thanks 2016, it’s been weird” ad campaign pic.twitter.com/tJB6bFip6o
— ㅤ (@SuchALook) December 26, 2016
They continued the tradition this year as well and have not disappointed their fans.
Omfg best subway ad of 2017 goes to @Spotify.
Sup daddy @mike_pence 🏳️🌈 pic.twitter.com/p2fA94uuru— James (@Jah_mes_) December 6, 2017
Seeing how well these ads have gone for Spotify, Netflix decided to go with a similar take for one of their tweets.
To the 53 people who’ve watched A Christmas Prince every day for the past 18 days: Who hurt you?
— Netflix US (@netflix) December 11, 2017
Instead of being met with laughing face emojis as Netflix hoped, people were totally creeped out by the stat.
Not funny, not charming, not clever. Whoever you are – writing for @netflix – you’re about to lose your job.
— Lean.Legal (@Johnson_DavidW) December 11, 2017
A representative from Netflix released a statement saying that the tweet “represents overall viewing trends, not the personal viewing information of specific, identified individual.”
Well…at least you tried Netflix.
