Aerie Introduces Positivity Campaign feat. Iskra Lawrence,Yara Shahidi, Aly Raisman, and Rachel Platten

Aerie is adding more girl power to its “REAL” campaign.

The brand has announced that Grown-ish star Yara Shahidi, singer Rachel Platten, U.S. Olympic gymnast Aly Raisman will join model Iskra Lawrence in the #AerieREAL campaign. The ladies will act as #AerieREAL Role Models promoting female empowerment and positivity.

“I love supporting movements that help perpetuate this idea of rising together.” @YaraShahidi is an actress and thought leader. In her gap year before attending college, Yara is furthering her own creative projects and using her strong voice to support movements that matter, from increasing voter turnout in the 2018 midterms to empowering young people to get involved in social causes focused on human well-being. Join the movement & tell us what makes YOU an #AerieREAL Role Model!

A post shared by aerie (@aerie) on Jan 25, 2018 at 8:09am PST

Aerie, an American Eagle Outfitters lingerie line, focuses on body positivity and girl power. The brand also includes swimwear, sleepwear, shirts, and leggings. The Aerie Real campaign started in Spring 2014, when launching ads that were unretouched as a way of “challenging supermodel standards.” The original Aerial Role Model, model Iskra Lawrence will now lead the campaign.

“We’ve all been through something that in the end, will make you a stronger person.” @AlyRaisman is a gold medal gymnast and fierce survivor. Aly has competed in and won world-class gymnastics competitions, but it’s her bravery and strength in sharing her own story and advocating for her fellow athletes that makes her a true role model for every single girl. Join the movement & tell us what makes YOU an #AerieREAL Role Model!

A post shared by aerie (@aerie) on Jan 25, 2018 at 7:07am PST

The brand chose their latest additions because of “their influential voices, unique stories, and self-made success.” Jennifer Foyle, the Aerie Global Brand President, states that “Yara, Aly, Rachel, and Iskra truly embody AerieREAL and what it means to be strong, confident, and happy in your own skin.” Shahidi, Platten, and Raisman will also design and collaborate on a line that will be available in Aerie stores this spring. All proceeds from the line will go to the charity of each Role Model’s choice.