Tiffany & Co. Launches New Campaign #BelieveInLove

The top of the line jewelry company’s latest campaign will make your heart flutter.

The company mingled with Audrey Hepburn’s Breakfast at Tiffany’s has been actively sharing more of their latest #BelieveInLove campaign. Designed to promote the sale of their stunning engagement rings and wedding bands, Tiffany & Co. has been luring in fans worldwide with cute narratives and stunning posts on their Instagram.

AS x JM found each other at a music festival in Morocco and have been dating for two years. Post a photo that represents your love and caption it with both your initials and #BelieveInLove. Keep an eye on our Instagram Stories—we’ll be reposting our favorites.

A post shared by Tiffany & Co. (@tiffanyandco) on Feb 24, 2018 at 6:28am PST

Beginning January 16, the jeweler began posting cute graphics to introduce their latest campaign (and hashtag) on the scene. Now, just after a few days, the company has begun to release posts illuminating the diversity in their customers.

Meet LV x KB. After meeting in college, this pair discovered they were the perfect team—both in love and when it came to opening a business together. They surprised friends and family with their wedding in 2014. #BelieveInLove

A post shared by Tiffany & Co. (@tiffanyandco) on Feb 25, 2018 at 9:43am PST

By tracking their #BelieveInLove, the company is sharing photos and videos of their happy customers. Between sweet rendezvous and first encounters, the stories being shared by Tiffany & Co. send our hearts racing.

AC x ME share a moment about when they first met. Post a photo that represents your love and caption it with both your initials and #BelieveInLove. Keep an eye on our Instagram Stories—we’ll be reposting our favorites.

A post shared by Tiffany & Co. (@tiffanyandco) on Feb 24, 2018 at 12:15pm PST

However, not everyone appears to be a fan. With their two most recent posts featuring same-sex couples, the comment sections are not as pretty as they usually are. With followers sharing homophobic sentiments and threatening to boycott the jeweler, only time will tell how the company will respond to these negative comments, assuming they do at all.