Snapchat Apologizes for “Would You Rather?” Game Ad Involving Rihanna + Chris Brown

Snapchat’s game ad of “Would You Rather?” asked users if they would rather “Slap Rihanna” or “Punch Chris Brown,” making light of domestic violence.

During this time of the #MeToo and Time’s Up Movements, Snapchat seemed to miss the mark with this game ad. The ad, which asked users if they would rather “Punch Chris Brown” or “Slap Rihanna,” made light of a domestic dispute that occurred between the two while they were dating back in 2009.

BBC stated that social media ads are subject to go through a review process while also having a list of banned content.

Snapchat stated, “The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware. We are sorry that this happened.”

Many users have expressed their outrage on Twitter.