Glossier Mascara is Here

You can now purchase Glossier’s first ever mascara, Lash Slick.

After 248 formulations, the makeup brand that prioritizes “skin first” and “makeup second” has developed what they are calling “the perfect everyday mascara.”

The perfect mascara doesn’t exi……
→ https://t.co/Omxc9Tz66d pic.twitter.com/NIwQC97BM2

— Glossier (@glossier) May 9, 2018

The product currently comes in just one shade, black, and will cost you $16. It’s made using Japanese fiber technology, vegan biotin, and natural shine polymers, so you know that it’s good for both you and the environment. It also includes a tapered comb brush for application.

Glossier describes Lash Slick as “extensions without the extensions.” In a poll amongst its users, the site lists that 94% of people said Lash Slick doesn’t flake, 91% of people said Lash Slick doesn’t smudge, and 91% of people said Lash Slick lasts all day.

The idea behind the new mascara is not to give users a clumpy, mascara-y look, but instead to create the impression of long, separated, natural looking lashes. Since Glossier is all about enhancing your natural beauty, this concept comes as no surprise.

To try it for yourself, grab a tube at Glossier.com