Sephora Announces Its First Ever Interactive Beauty Event SEPHORiA

Sephora is launching a two-day interactive beauty event, SEPHORiA, for a one of a kind experience.

So, what makes this event stand out from other beauty events? Well, along with a ton of beauty goodies, the event also offers physical and digital activities. The event provides a variety of rooms that provides its one experience. According to Allure, there is a room called the Custom-Palette Room where you can actually make your own shadow palette from brands like Urban Decay, Make Up For Ever, and Nars.

The event has also scheduled numerous speakers and special guests like Jen Atkin, Chrissy Teigen, Dr. Murad, Angel Merino, Dr. Dennis Gross, and more.

SEPHORiA will take place at the Majestic in downtown L.A., so you might need to pack your bags for this unique beauty shopping spree. The two-day event is taking place on October 20 and 21. Tickets are available starting July 21 at sephoria.com. Until then, check out the website to see all the rooms SEPHORiA has for everyone.