‘Urban Decay’ Discontinuing Their Original ‘Naked’ Palette

Despite popularity, the beauty brand has announced that it will discontinue its original “Naked’ palette.

Fans of Urban Decay were crushed to learn that the iconic palette will be discontinued, and replaced by a new “Naked.” The brand announced the ending on their social media account on Thursday (August 23rd). Nicole Richie and the makeup brand hosted an Urban Decay funeral.

Today, we mourn our beloved original Naked Palette, a revolutionary product that changed the beauty industry forever 🖤🥀 A little bit naughty, often dramatic, and always in the press, the innovative game-changer and category creator will be laid to rest after 8 years. The funeral is being held today in Newport Beach, CA with badasses and beauty influencers alike. @kandeejohnson, @christendominique, @katy, @makeupshayla & @chrisspy will all be in attendance, with a eulogy by @nicolerichie. Click the link in our bio to see the entire sendoff on YouTube. #UrbanDecay #UDNaked #Makeup #Beauty

A post shared by Urban Decay Cosmetics (@urbandecaycosmetics) on Aug 23, 2018 at 7:49am PDT

Upon hearing the news, “Naked” fans rushed to stock up on the product. The palette quickly sold out online but is still available at retailers and Urban Decay stores at half the price.

Today, we mourn the loss of our beloved original Naked palette 💔🥀 Though this parting is bittersweet, you’ll still be able to get your hands on the palette anywhere Urban Decay is sold, while supplies last. 🖤US: Save 50% on the original Naked Palette at UrbanDecay.com, all Urban Decay stores, and retailers where UD is sold. 🖤 Canada: Save 50% on the original Naked Palette at UrbanDecay.ca, all Urban Decay stores, and retailers where UD is sold. 🖤 UK: For TWO DAYS ONLY starting August 23, save 30% on the original Naked Palette at UrbanDecay.co.uk and Urban Decay stores. 🖤 Korea: Save 50% on the original Naked Palette at Urbandecay.co.kr. Don’t see your country? Reach out to your local UD retailer for more info. https://www.urbandecay.com/storelocator #UrbanDecay #UDNaked #Makeup #Beauty

A post shared by Urban Decay Cosmetics (@urbandecaycosmetics) on Aug 23, 2018 at 9:06am PDT

Fans and beauty bloggers said final goodbyes on Twitter, mourning the loss of the palette that started their love of makeup.

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Urban Decay is discontinuing the first palette I ever ever bought. The first makeup purchase that really made me FALLLLLLLLL in love with makeup 😭😭😭 idk how to handle this

— Kathleen Lights (@KathleenLights1) August 23, 2018

RIP the Urban Decay Naked palette – with me through the intense school disco nights with lids matted in intense ‘Creep’, hungover eyes hidden with ‘Sin’, makeup disasters averted with a sweep of ‘Half-baked’. You will be missed x

— Anna Cafolla (@AnnaCafolla) August 23, 2018

The OG “Naked” is what kicked off the palette craze years ago. So make sure you grab this legendary product before it’s retired for good.