H&M Partners With K-Pop Star Tiffany Young
Tiffany Young is the face of H&M‘s fall 2018 Divided Music campaign.
After years of being apart of Girl’s Generation-one of the most successful female K-pop bands of all time- the singer is finally journeying into her solo career in the U.S. According to an H&M press release, the campaign “will feature Tiffany’s new single, ‘Teach You.’
The star recently moved back to California and is very excited to be a part of H&M’s new campaign. The line is very cozy and casual, but feminine as well. There is a mix of warm autumn colors, with a collage of pants, sweaters, and jackets. In the release from H&M, Young said, “I hope anybody who sees my pictures in the stores or on social media will be like, cool, I can be like that, or that’s inspiring. Because representation does matter.”
“The campaign was all about new adventures and with Tiffany in the beginning of her solo career, it was such a wonderful fit.” Emily Björkeheim, H&M’s Head of Design Divided said when the star joined the campaign.
The collection is expected to hit stores and online in October.
