COVERGIRL Cosmetics Now Certified Cruelty-Free

The beauty brand is taking a major step in the right direction.

COVERGIRL announced some groundbreaking news last week: the brand has officially gone cruelty-free. Along with their recent Leaping Bunny certification, the company has eliminated animal testing from every step of its production process.

 

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Beauties we have MAJOR news: COVERGIRL does not test on animals and now we’re Leaping Bunny certified by @crueltyfreeintl, which means we’re Cruelty Free across ALL our products, EVERYWHERE we’re sold! 🐰💄😊 At COVERGIRL, we believe that you shouldn’t have to choose between the beauty products you ❤️ and the values you believe in. As the biggest makeup brand to achieve the Leaping Bunny certification, we’re committed to getting affordable, ethical makeup into the hands of anyone who wants it. 🙌 Join us in celebrating our certification and supporting #CrueltyFreeBeauty by sharing your excitement with #COVERGIRLCrueltyFree and #COVERGIRLMADE! *COVERGIRL is not sold in China and with our new BFFs at Cruelty Free International, we are working together to advocate for regulatory change to end animal testing globally

A post shared by COVERGIRL (@covergirl) on Nov 5, 2018 at 3:59am PST

COVERGIRL is now officially the first major drugstore brand to achieve this accomplishment, following in the footsteps of other smaller beauty brands. The company’s goal is to inspire its fellow influential makeup brands to switch to cruelty-free products.

In order to ensure they are fully adhering to the cruelty-free standard, COVERGIRL’s parent company, Coty, has demonstrated that even the brand’s third-party ingredient suppliers do not test on animals. Coty also owns both Max Factor and Rimmel cosmetics, and hopes to extend their cruelty-free practices to these brands by 2020.

 

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Buildable foundation that stays put for 12hrs. 🙌 Spam us with a 🐇 below if you’re excited our products (including this #TruBlendMatteMade foundation) are now Leaping Bunny certified! Available at @walmart #IAmWhatIMakeUp #COVERGIRLCrueltyFree #WalmartBeauty

A post shared by COVERGIRL (@covergirl) on Nov 7, 2018 at 5:27pm PST

You can now officially feel like you’re making a positive difference when buying from COVERGIRL. Click here to shop for COVERGIRL products through the brand’s online store.