Dupe Alert: New Full Coverage Elf Camo Concealer

Elf Cosmetics came out with a new concealer and it’s been leaving the beauty guru community speechless.

The full coverage, highly pigmented lightweight formula is supposed to hold for 16 hours. The packaging feature a large doe foot applicator to highlighting or concealing. The quick-drying concealer ranges between 14 shades that can be used to highlight or contour the face without settling into fine lines. So why is this new concealer disrupting the beauty community? The price. Compared to high brand concealers, Elf gives you the same quality and wear time for the price of $5. Beauty guru Jackie Aina said, “It looks just as fresh as it did on the initial application,” in her video review.

Tati Westbrook gave her viewers a longer video review in which she commented, “the concealer stayed so nice. I loved how I was able to contour.”

You can find Elf Camo Concealer at Ulta.