See Halsey, Awkwafina + More in New ModCloth Campaign

The new campaign is all about women embracing themselves.

ModCloth has released a campaign that “celebrates the power of unique individuals”, specifically women. It released the campaign in honor of Women’s Month and has chosen four amazing women to celebrate: Halsey, Awkwafina, Heri Nef, and Dascha Polanco. The concept for the campaign is that “every day, women battle against the elements, both literally and figuratively” and how everyone should #OwnYourOwn.

 

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I’m so here for an inclusive brand that celebrates the power of unique individuals. @ModCloth 👊🏼#OwnYourOwn #Ad

A post shared by halsey (@iamhalsey) on Mar 18, 2019 at 7:44am PDT

For the campaign, ModCloth will be releasing a series of short films, one for each of the four women they are celebrating and for the four elements they are meant to represent: earth, fire, air, and water. The first one that they have released so far is that of Halsey and the water element. In the short, Halsey talks about how she no longer compares herself or her feelings to anyone/anything and that she is unapologetically herself. In the short, she wears a cute ModCloth black and white, floral printed dress with white boots.

 

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Challenge the negativity in your life, let it empower you. Stay true to your authentic self, always. #OwnYourOwn // This month, we’re unveiling a series of short films celebrating women who live against the current. We’ve harnessed the power of the elements: earth, fire, air, and water. They serve as metaphors for the obstacles, big and small, overt and subtle, that we encounter in our lives. Learn how @iamhalsey triumphed over these challenges. Check out the link in bio to hear more of Halsey’s story and meet more inspiring icons. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #modcloth #halsey #iamhalsey

A post shared by ModCloth (@modcloth) on Mar 14, 2019 at 4:20pm PDT

Awkwafina, Dascha, and Heri’s short films are not out yet but the campaign is already so empowering. It is all about being our “authentic self, always” and about being able to “Live and Dress Against the Current.” We cannot wait to see the rest of the short films. In the meanwhile, we will be shopping the collection, that so happens to be perfect for the upcoming spring season. To shop the ModCloth “Against the Current” collection, you can visit the brand’s website.