United Airlines Announces Nonbinary Gender Booking Options

United Airlines has become the first U.S airline to offer customers non-binary gender options during the booking process.

Customers now have more options as far as how they choose to identify themselves including M (male), F (female), U (undisclosed), or X (unspecified), corresponding with their passport or identification. United is also working with the Human Rights Campaign and The Trevor Project on their employee training initiatives. Employees will learn the fundamentals of preferred pronouns and the persistence of gender norms, LGBT competency in the workplace, as well as other steps to make their company more inclusive.

Fly how you identify. Our new non-binary gender options are now available.

— United Airlines (@united) March 22, 2019

“United is determined to lead the industry in LGBT inclusivity, and we are so proud to be the first U.S. airline to offer these inclusive booking options for our customers,” said United’s Chief Customer Officer Toby Enqvist. “United is excited to share with our customers, whether they identify along the binary of male or female or not, that we are taking the steps to exhibit our care for them while also providing additional employee training to make us even more welcoming for all customers and employees.”

Bravo, @united! “Fly as you identify” https://t.co/5GePdsaYsX #LGBTQ #inclusionmatters

— Jen O’Ryan. PhD (@PagingDrJen) March 22, 2019