Peep the New Photos for IVY PARK x Adidas
Beyoncé has given fans a new look at her IVY PARK x Adidas collection that launches January 18.
Beyoncé is helping fans start 2020 off right by launching a new IVY PARK x Adidas collection this month. On Thursday, January 9, the star posted a teaser video on Instagram with the caption, “IVY PARK January 18.” The video includes new clothes and shoes such as the Ultra Boost sneakers. The video also includes empowering statements like “These barriers are not going to stop me.”
Beyoncé announced the partnership with Adidas in April of last year. It also let her become a creative partner for the brand. This is a relaunch of the Ivy Park brand, which was co-founded by Topshop, and introduced in 2016. The brand is named after Beyoncé’s daughter, Blue Ivy, and Parkwood Park in Houston. The new re-brand is going to be gender-neutral, and will include jewelry and footwear.
As the official owner of Ivy Park, Beyoncé is one of the first black women to own an athleisure brand. Beyoncé has expressed that she feels she and Adidas share many of the same views and both like to push the creative boundaries.
Be sure to checkout the IVY PARK x Adidas collection here, when it drops January 18.
