Leading Athleisure Brands Lululemon and Alo Support Black Lives Matter
Some athleisure brands have been acting ethically and supporting BLM.
In this period of poisonous politics and blatant bigotry, a time in history where the massacre of innocent Black Americans is a routine news headline, consumers are holding brands more accountable and demanding that they show support for BLM. In response, Lululemon and Alo have stepped up and reached for their wallets.
In addition to contributing to Black Lives Matter, NAACP, and Reclaim the Block, Lululemon has donated $100,000 to the Minnesota Freedom Fund. Similarly, Alo has donated proceeds to Campaign Zero and Black Visions Collective.
Alo Yoga has also been using Instagram to empower black voices and support to the movement.
They have utilized their Instagram stories to offer resources, embolden black voices, and highlight local leaders and leading Black activists.
Actions speak louder than words and these popular unisex yogi clothiers have put their money where their mouth is and have proven, via generous donations to BLM, that they are not posers; they espouse yogis of all races. Unlike rival brands that “stand in solidarity,” yet fail to back up empty statements, these leading athleisure brands are fully cognizant of the dire need to act and be a catalyst in this movement for racial equality.
Both Lululemon and Alo have earned their status as allies. Be sure to consider their ethical actions and active role in BLM when shopping for a new pair of leggings.
I am a plucky Sophomore at Wesleyan University with a passion for writing, fashion, running, and extremely strong coffee—so strong that it would make a 6’5’’ WWE wrestler weep. I am a small person with a big personality, only intensified by the coffee, that seeps into both my bold street and writing style. I am currently based in the Washington, D.C. Metropolitan area and am excited to work for such an empowering, female-focused publication. During this trying time in history it is more important than ever for women to continue lifting each other up and spreading positive energy!
