A Brief Explanation Why American Underwear Line Spanx Deserves Our Business
Leading shapewear brand Spanx does more than hug our body: it fully embraces the Black Lives Matter movement and racial equity campaign.
Although the skin-tight garment company may cling to our curves, when it comes to supporting Black Lives Matter, it is far from tight-lipped or tight with money. Spanx has shown more than solidarity towards the movement, it has shown a serious investment and a genuine interest in achieving racial equality. In addition to donating $100,000 to organizations based in their company headquarters, Atlanta, Georgia, the brand has pledged $100,000 to the NAACP Legal Defense and Education Fund, Black Lives Matter, and The Minnesota Freedom Fund.
The shapewear company has a sustained interest in social activism. Spanx founder and Chief Executive Sara Blakely donated $5 million to support female-run small businesses amidst the coronavirus pandemic.
Sara Blakely, the CEO and founder of the shapewear brand Spanx, announced today that she is giving $5 million to support female-run small businesses during the coronavirus pandemic https://t.co/t1WorF5t1G pic.twitter.com/xVbSTmbVZN
— Forbes (@Forbes) April 3, 2020
Blakely promotes female empowerment and strives for her product to communicate the same body-positive and color-inclusive narratives that she personally promotes. She recently added two new shades of brown to her line in an effort to expand her skin-tone range and clientele. She also showcases a refreshingly diverse spectrum of models to endorse her brand; Blakely’s actions suggest that she champions all bodies and races.
Although severely snug, Spanx is certainly not preventing Sara Blakely from reaching out and championing this racial justice campaign. We recognize her efforts and will be sure to keep Spanx in mind next time we want to streamline our post-Taco Bell tummies to create the smoothest silhouettes for our fancy girls’ night out!
In this era of poisonous politics and racial inequity, it is insufficient to simply be unobtrusively unprejudiced, we must be actively anti-racist, publicly condemn racial injustice, in both our words and deeds.
I am a plucky Sophomore at Wesleyan University with a passion for writing, fashion, running, and extremely strong coffee—so strong that it would make a 6’5’’ WWE wrestler weep. I am a small person with a big personality, only intensified by the coffee, that seeps into both my bold street and writing style. I am currently based in the Washington, D.C. Metropolitan area and am excited to work for such an empowering, female-focused publication. During this trying time in history it is more important than ever for women to continue lifting each other up and spreading positive energy!
