CULTURE

Fan Favorite Fashion Label For Love & Lemons Addresses Black Lives Matter Movement

by Cate Spirgel posted on June 10, 2020
For Love & Lemons

This trendy Los Angeles fashion brand is on the right side of history: it proudly and publicly champions Black Lives Matter.

For Love & Lemons understands that the color of a person’s skin reveals only one thing: the color of a person’s skin. We commend For Love & Lemons for tactfully tackling this issue of racial injustice and proving, via numerous social media posts and generous donations, that they support the racial justice campaign. On June 1, the label pledged to donate “all web sales made this past weekend and today” to the following organizations: Black Lives Matter, Bail Project, ACLU Nationwide, and NAACP Legal Defense Fund. 

 

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Black lives matter, period. We will be donating all web sales made this past weekend and today to the following organizations: @blklivesmatter, @bailproject, @aclu_nationwide and @naacp Legal Defense Fund. We are currently at $67,000. Help us raise more today for these incredible organizations. We have been trying to wrap our heads around how to best respond, as we wanted it to be meaningful. We acknowledge the privilege and power we have with the platform of this brand and know that it is only right that we use it to bring awareness and share educational information and resources in ways that help people take action. It is our human duty to stand for what is right. It is our human duty to speak out against injustices, to have compassion, to listen and learn, to raise our voices, to support the Black community, and to do better George Floyd didn’t have to lose his life. Ahmaud Arbery didn’t have to lose his life. Breonna Taylor didn’t have to lose her life. What has been done to these humans, and the countless others throughout history is senseless and wrong Enough is enough. And it’s time for actual change, we must do better so we can teach our future generations to be better. We as a company must own up to our responsibilities to make a change, to stand for what is right. We are committed to do so, to do more, to be better.

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This popular clothing brand is an absolute trailblazer, not only does it support BLM, but it has a proven track record of giving back to the community and encouraging employees to be agents for change. In conjunction with the Black Lives Matter movement, For Love & Lemons has championed women’s advancement and economic stability. The brand incentivizes employees to give back to causes they are passionate about by offering paid volunteer days. The brand also solicits diverse bodies and races to represent them and endorse their products as “FL&L muses.”

To date, the brand has raised $90,000 in donations for Black Lives Matter.

 

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UPDATE 6/2 – Thanks to your purchases yesterday and last weekend, we raised approx. $90,000 in sales, 100% of which will be donated to the following organizations: @blklivesmatter, @bailproject, @aclu_nationwide and @naacp_ldf. The BLM resources page on our website is now live and will be an ongoing resource for the movement where you can find tools and resources during this time of protest – link in bio. Thank you for your continued support and feedback. POSTED 6/1 – We’re compiling a list of Black Lives Matter resources to live on our website. Please tag, link or shoutout any sources in the comments you would like us to include. Black lives matter, period. We will be donating all web sales made this past weekend and today to the following organizations: @blklivesmatter, @bailproject, @aclu_nationwide and @naacp_ldf. We are currently at $67,000. Help us raise more today for these incredible organizations. We have been trying to wrap our heads around how to best respond, as we wanted it to be meaningful. We acknowledge the privilege and power we have with the platform of this brand and know that it is only right that we use it to bring awareness and share educational information and resources in ways that help people take action. It is our human duty to stand for what is right. It is our human duty to speak out against injustices, to have compassion, to listen and learn, to raise our voices, to support the Black community, and to do better George Floyd didn’t have to lose his life. Ahmaud Arbery didn’t have to lose his life. Breonna Taylor didn’t have to lose her life. What has been done to these humans, and the countless others throughout history is senseless and wrong Enough is enough. And it’s time for actual change, we must do better so we can teach our future generations to be better. We as a company must own up to our responsibilities to make a change, to stand for what is right. We are committed to do so, to do more, to be better.

A post shared by For Love & Lemons (@forloveandlemons) on

We applaud the fashion brand for using their social media platforms to highlight this important cause and we encourage other brands to step up and do more. It is essential to speak out against racism, your silence is deafening.

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