CULTURE

Take a Look at the New Perspective of Change for the Luxury Brand Gucci

Gucci Equilibrium

The luxury brand Gucci is advocating for a better world with Gucci Equilibrium, and we love it.

Created in 2018, Gucci Equilibrium has reshaped its commitment to “generate positive change for people and our planet.” On their website, you can find articles about their work and what they wish to accomplish. The brand is committed to fighting racism, as they have recently donated money to The National Association for the Advancement of Colored People, Campaign Zero, and Know Your Rights Camp.

Take a look at the message of the creative director Alessandro Michele and Marco Bizzarri, CEOs of Gucci:

In addition to donating, they aspire to create a more diverse and equitable workplace. To do so, Gucci has implemented a long-term strategy where they believe the more diversity, the more creative the brand is.

What Gucci is standing for is an amazing project for all of us, no matter our background, race, or gender; they’re advocating for a better world in every aspect of our life. If you want to find out more about their mission, be sure to check out the official page!