FASHION

UGG Donates $500,000 to Fight Against Systemic Racial Injustice

Deckers

On June 4th, the iconic footwear company, UGG, announced on their Instagram page that UGG and its family of brands at Deckers made a $500,000 donation to the NAACP Legal Defense Fund, ACLU, Center For Constitutional Rights, Black Lives Matter, and Center for Antiracist Research.

UGG says that it is not only “committed to addressing representation and diversity in [their] organization by evaluating and improving internal practices,” but is also committed to building a “more inclusive workplace.” Most UGG supporters were ecstatic about the company’s proactive response in the fight to end racism, but also have suggested that they work with more Black influencers. Take a look below.

 

View this post on Instagram

 

Earlier this week, we pledged to do more in the fight to end racism. We know one Instagram post, one donation, or one commitment is not enough, and there is a lot more to do. • At UGG, we do not tolerate hate, prejudice, or racism of any kind. We stand in solidarity with the Black community and those fighting for equality. To show our continued support, UGG and our family of brands at Deckers have come together to make a donation totaling $500,000 to @naacp_ldf, @naacp, @aclu_nationwide, @ccrjustice, @blklivesmatter, and @antiracismctr – organizations taking action against systemic injustices facing Black lives across America and beyond. • As a global organization, we also see that the change must start with us. We should be held accountable for our own privilege and use it for good. We have ways to go, but are committed to addressing representation and diversity in our organization by evaluating and improving internal practices, investing in education, and continuing to build a more inclusive workplace. • When facing adversity, the world is stronger, braver and better together. • #BLACKLIVESMATTER #UGGTOGETHER

A post shared by UGG® (@ugg) on

On May 30th, UGG also announced that it donated $50,000 to the American Civil Liberties Union, a non-profit that fights to end police brutality and defend individual’s right to exercise their First Amendment.

In early May, UGG partnered with Pacific Pride Foundation and released its #UGGPRIDE collection, featuring Tommy Dorfman as the face of the collection. UGG released boots, which resemble the various flags associated with the LGBTQ+ community, and also donated $125,000 to GLAAD, a non-profit that advocates for LGBTQ+ equality.

We urge you to donate to the organizations that UGG has contributed to and continue to combat systemic racism; after all, it takes everyone to make a change. Everyone must be anti-racist to build a stronger, loving, and more courageous world together.