Peet’s Coffee Shows Their Support for the Black Lives Matter Movement With Donations
Check out why Peet’s Coffee is the unsung hero.
The responsible sourcing coffee company, Peet’s Coffee, has applied its ethics beyond the agricultural or alimentary sphere; it proudly and publicly champions Black Lives Matter. In addition to analyzing the conditions where its coffee is grown and processed, Peet’s Coffee has taken a special, and seemingly genuine, interest in the Black Lives Matter Movement. To date, the company has donated $100,000 to the following Black Lives Matter organizations: Black Lives Matter, NAACP LDF, ACLU, and Hidden Genius Project.
Update here: https://t.co/1PAIIAi2Aq pic.twitter.com/5aN9XldHr3
— Peet’s Coffee (@peetscoffee) June 4, 2020
A strong, heated debate has been brewing between Peet’s Coffee and Starbucks. Until now, Starbucks has been eerily silent on Black Lives Matter aside from their Black Lives Matter T-shirt. The monolithic rival coffee company has even undermined racial justice initiatives by initially barring baristas from wearing Black Lives Matter apparel, an initial policy they ultimately reversed.
Okay!
I will be boycotting @Starbucks until they reverse this racist policy.
Who’s with me?#BoycottStarbucks pic.twitter.com/9x2xE2G5hc
— Bhavik Lathia (@bhaviklathia) June 11, 2020
In contrast to Peet’s Coffee, Starbucks, a $28.2 billion corporation, has played a scanty role in the social justice campaign. In a desperate attempt to thwart public outrage, Starbucks vowed to donate $1 million to various Black Lives Matter organizations, which isn’t a ton for this gigantic coffee company, but it’s a start. We’re hoping they’ll ultimately step up and donate more.
… and THAT is one more reason why I get my coffee and mochas at Peet’s Coffee. They treat their employees well, and they pay the growers very well also. Ethical, and prosperous.
— G. Gibson (@mrggibson) May 8, 2018
Until then, as ethical consumers who support Black Lives Matter, we are turning our attention, and opening our wallets, to Peet’s Coffee, a seemingly more ethical, guilt-free alternative to Starbucks.
I am a plucky Sophomore at Wesleyan University with a passion for writing, fashion, running, and extremely strong coffee—so strong that it would make a 6’5’’ WWE wrestler weep. I am a small person with a big personality, only intensified by the coffee, that seeps into both my bold street and writing style. I am currently based in the Washington, D.C. Metropolitan area and am excited to work for such an empowering, female-focused publication. During this trying time in history it is more important than ever for women to continue lifting each other up and spreading positive energy!
