Clothing Brand Ganni and Richie Shazam Unveil a Powerful Collaboration Supporting Black Trans Lives

Ganni emphasizes that Black trans lives matter year-round as they partner with Richie Shazam for a series of striking shots.

Although Pride month has technically passed at this point, its message of love at the core of its celebrations is always relevant. Ganni isn’t letting us forget this as they’ve partnered up with Richie Shazam for a collective of vibrant shots supporting Black trans lives.

Richie Shazam is a model, artist, and activist who has risen to fame over the years as a trailblazer for diversity. Shazam is a proud representative of the LGBTQ+ and BAME community within the fashion industry, and has an assertive presence as a prominent advocate for equality.

Now working with Ganni, Shazam has curated a creative project supporting Black trans lives. The photos are available to buy from Ganni for a limited time only and are a record of Black trans protests as well as a proud display of Black trans beauty. 100% of the proceeds raised will be directed towards the Marsha P. Johnson Institute and For the Gworls, organizations that work to alleviate the suppression of LGBTQ+ groups.

The clothing company recently addressed their silence on Black Lives Matter, commenting on their site how it had been “born out of the fear of saying the wrong thing” but has now “gone on for too long.” While their message resonates with the fear of many people in the current political climate, their recent collaboration highlights the importance of taking a stand against discrimination regardless of our doubts.

Be sure to check out this latest collaboration here.