Trans Model, Actress, and Activist Jari Jones is the Face of Calvin Klein’s 2020 Pride Campaign
Jari Jones is the first Black transgender model to strike a pose for Calvin Klein. Calvin Klein has chosen Jari Jones to be the new face of their 2020 Pride campaign #PROUDINMYCALVINS. Jones, who identifies herself as being a transqueer lesbian, is now on a massive billboard in Manhattan. This capsule collection “features classic styles re-imagined for Pride, this collection contains everything you need to form the ultimate Pride outfit.” The brand has collaborated with nine LGBTQ+ models to make this campaign happen.
Jones confessed in a long interview with Harper’s Bazaar how the process went and the meaning behind the campaign. Jones was not expecting to become the face of the campaign, especially after she got an email saying the shoot was being canceled. But later, she got another email saying, “Jari Jones” with a little x sign, “Calvin Klein,” and I’m like, “Wait, what?” I’m reading this email, and it’s basically saying “We’d love for you to be part of the Calvin Klein family. We’ve been watching you and your work and your group throughout a couple of months now. We want you to basically be like a brand ambassador kind of thing.”
Today, on #JUNETEENTH2020 a Fat Black Trans Woman Looks over NEW YORK !!! 😭😭😭😭 #BlackTransLivesMatter #BlackLivesMatter #ProudinMyCalvins @CalvinKlein pic.twitter.com/Kvth3oCXw4
— Jari Jones (@IAmJariJones) June 19, 2020
With this campaign, Calvin Klein has shown its support for the LGBTQ+ community and this is great news. People like Jari Jones are proud to be who they are. Most importantly, they prove that anyone can find a place to express themselves and be who they want to be without limits.
