BEAUTY

Indulge in Pat Mcgrath’s New Dark Star Mascara Beauty Campaign

by Imelda Mendoza posted on July 20, 2020
Pat McGrath

Pat McGrath’s sensationally inclusive beauty campaign partners with iconic fashion photographer, Steven Meisel.

Pat McGrath recently released the Dark Star Mascara to her beauty line, delivering a campaign with a diverse list of models directed by the illustrious Steven Meisel.

The face of Pat McGrath Labs, Naomi Campbell, leads the Dark Star campaign alongside up-and-coming models and fellow veterans in the industry, all tastefully shot by world-renowned fashion photographer, Steven Meisel. “It is an honor and a privilege to introduce my new volumizing ‘Dark Star’ Mascara to the world via a campaign by the ultimate Starmaker himself – the legendary Steven Meisel,” McGrath says in a press release statement about Meisel, “With his fierce and disruptive aesthetic, his eye for fresh talent, and his prolific, unparalleled approach to beauty, Steven has the unique power of being able to both propel a new face out beyond the stratosphere, as well as to reveal brilliant facets of absolute icons. His art reframes the present and transforms the future.”

 

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[SOUND ON] “I love her beauty, but I fear her mind.” ― Stendhal LASH HAUTE like TWO of the BEST @irinashayk & @damianhurley1‎‏ directed by the LEGENDARY #StevenMeisel wearing the ONE-SWIPE for INSTANT LASH LUXURY #DarkStar Mascara Shop YOUR NEW MASCARA OBSESSION TOMORROW 07.14.20 at 10AM EST – Sign up for VIP Early Access now at PATMcGRATH.COM and the link in bio. — Directed by the LEGENDARY #StevenMeisel Narrated by the ICONIC @marisaberensonofficial Hair @guidopalau Art Direction @duzansky Set Design @maryhoward_setdesign #MakeupByPatMcGrath for #patmcgrathlabs — #PMGHowTo IRINA FACE — Prep the skin with Sublime Perfection Primer using fingertips — Buff an even layer of Sublime Perfection Foundation in ‘LIGHT MEDIUM 10’ into the skin with the Sublime Perfection Foundation Brush — Layer Skin Fetish Highlighter + Balm Duo in ‘NUDE’ onto the high points of the skin with fingertips — Set the face with Sublime Perfection Setting Powder in ‘LIGHT 1’ using the Sublime Perfection Powder Brush EYES — Use a detail brush dampened with Mehron Mixing Liquid to apply ‘BLITZ EMERALD’ pigment onto the inner half of the lid — Apply ‘BLITZ AQUAMARINE’ pigment across the center of the lid using a flat brush dampened with Mehron Mixing Liquid — Define the outer corner with ‘BLITZ PURPLE’ pigment & extend into a wing — Line the lash line with Perma Precision Liquid Eyeliner & extend into a wig — Apply Dark Star Mascara & false lashes LIPS — Keep the lips bare & hydrated with Lip Fetish Lip Balm in ‘CLEAR’

A post shared by Pat McGrath (@patmcgrathreal) on

The campaign is filled with McGrath Muses: Damian Hurley, Irina Shayk, Tess McMillan, Leon Dame, and Marisa Bereson photographed with the Karl Lagerfeld’s 12-year-old godson, Hudson Kroenig. Newest to the McGrath Muses are Columbian-born Salomon Diaz and Maty Fall Diba, who was born in Senegal, Africa, and raised in Italy.

The Dark Star Mascara is available in Xtreme Black with a formula for instant volume and length, delivering the luxurious glamour Mother always renders on fashion runways.

Get your hands on some Pat McGrath Labs products and follow Pat McGrath on Twitter for updates on available masterclasses hosted by the makeup mogul herself.

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