Beyoncé’s Makeup Guru Just Launched His New Beauty Line, and You Need to See What the Hype Is About

Get excited because Rokael Lizama—the man behind your favorite celebrities’ glam—has just launched his own makeup line.

If you ever thought, “I wish I could have Beyoncé’s gorgeous lashes…” Well, now you can.

Celebrity makeup artist Rokael Lizama–the man behind the makeup worn by stars like Beyoncé, Demi Lovato, Ariana Grande, Kim Kardashian, and Mariah Carey–has officially launched his own beauty brand, Rokael Beauty. The first items available in the collection are a line of false lashes guaranteed to increase volume and glamorize your finished look.

“The hair I used in this collection is so unique and the highest quality faux mink I’ve seen hit the market,” he told E! News. “I met with 30 factories and finally found a factory that could produce this hair type and cat-eye effect. The individuals and clusters are patent-pending, which is exciting to say I created lashes with designs not seen before in the market and the makeup industry. I took the technology and designed another collection that will be released this September.”

The beauty guru explained that the inspiration for his own line came after years of working with celebrities—Beyoncé’s BET Awards look is a recent favorite of his—and noticing a gap in the industry.

See the details on Beyoncé’s stunning gown worn for the virtual BET awards. The hive approves! 😍 🐝 #BETAwards https://t.co/RFRAOKxHe6

— #BETAwards (@BETAwards) July 1, 2020

“I felt there were products that were missing for deeper skin tones and products that made the everyday woman’s makeup routine easier while still being able to get a glamorous look,” Lizama shared. “I’ve also always customized my clients’ makeup and thought it was time to make it available for everyone.”

And he’s not stopping at lashes. Lizama is also working on face sculpting products, lipsticks, and eyeshadows set to be released later this year.

Check out the full line here.