CULTURE

Lululemon’s 2020 SeaWheeze Collection is Now Available Online

Lululemon

Usually offered exclusively in their Vancouver store, Lululemon’s SeaWheeze collection is now available online.

On August 11th, Lululemon took to Instagram and announced that their online-store now contained their SeaWheeze collection for runners to get their hands on their gear, with the option to ship globally.

This launch was released in place of the SeaWheeze festival held in Vancouver, British Columbia, which will now be held virtually August 15th-23rd due to the COVID-19 pandemic. The annual festival typically consists of yoga, a half-marathon run, and music in celebration of the participant’s half-marathon success. During the festival, Lululemon also sells its limited-edition SeaWheeze apparel in-store. Because of the virtual marathon, Lululemon decided to launch this exciting collection online as well.

The 2020 collection features high-performance running gear and loose-fitting post-sweat layers found in special edition prints and sensational designs, for both men and women. Some items included are reflective mid-rise leggings, a reversible bucket hat, active jacket, supportive sports bra, water-repellent belt bag, and a cutback crop-top.

If you are interested in taking part in the 2020 virtual SeaWheeze festival, you can register here for $28 and receive access to a training plan. Each participant has the option of choosing between the half-marathon and the newly added 10K race. For the half-marathon, runners will train the 14-week program, while the 10k contestants are set to train for 8 weeks. The two training programs were created by Lululemon’s global ambassador Rob Watson to offer preparation for runners looking to meet their goals.

Take a look at the entire first-ever online SeaWheeze collection, here.