Valentino’s New Fragrance Campaign Features Lady Gaga
Lady Gaga and Valentino have collaborated on many masterpieces in the past, but now they have created the ultimate campaign for their newest fragrance, Voce Viva.
Lady Gaga and Valentino’s past collaborations include the blush pink feathery gown at the 2018 Venice Film Festival, the periwinkle gown at the 2019 Golden Globe Awards, and the silver sequin ensemble at the 2020 MTV VMAs. So it came as no surprise that the face and voice of the new Voce Viva fragrance surrounds the icon and the song “Sine from Above” that features Elton John from her newest album, Chromatica. Lady Gaga explains, it’s “about the passion I feel, when I manifest the sounds that I hear in my head. They come in the form of song, messages, ideas, and love. This is my strength. These sounds are the function that form the basis of my voice. I hear them, and then I use them. They are how I live, how I love, how I prosper, and how I survive.”
Lady Gaga filmed the campaign with Valentino in July in both Barcelona and Los Angeles. In the ad, she wore a gown designed by Pierpaolo Piccioli, the Creative Director for Valentino, from the Valentino Couture show in Beijing in 2019. Gaga’s hair and makeup were done by makeup artist Sarah Tanno and hairstylist Frédéric Aspiras.
VOCE VIVA: A new narrative.
Together, our voices have the power to influence the world.
For #Valentino’s newest fragrance VOCE VIVA, @ladygaga is a symbol of confidence and individuality. https://t.co/DgW1rOZKLU#ValentinoVoceViva pic.twitter.com/16z9WkqSV6— Valentino (@MaisonValentino) September 17, 2020
The perfume is available in four sizes: .33oz ($30), 1oz ($75), 1.7oz ($100), and 3.4oz ($130). It’s available at Sephora, Ulta, Macy’s (not the .33oz size), and Nordstrom (not the .33oz).
From Gaga’s debut in 2008 when she was covered in oversized glasses with out-of-this-world makeup, this ad shows the transformation Gaga has made into the beautiful, talented woman she is today. It is no wonder she is one of the most famous pop stars of this decade with a combination of talent and her love of art and fashion. We can’t wait to see what other collaborations Valentino and Gaga have in store for the future.
