Diptyque Opens Two Stores in NYC
The luxury French perfumer now has 24 locations across the country.
New York City is the newest home to the two stores, or ateliers, as Diptyque calls them. They are located on Prince Street in Manhattan and Williamsburg, Brooklyn. The ateliers are inspired by “the special ambiance of Diptyque’s wax and fragrance workshops.” The new interiors feature wood, aged steel, and plaster to resemble the factory where its products are made in France. The interior of both boutiques will match, but the Prince Street location’s exterior will pay special tribute to the brand’s artistic background and the NYC art community. Diptyque is partnering with local artist C. Finley to create a Diptyque-themed mural that will live on Mott Street.
“Our story started with a store,” Julien Gommichon, president of the Americas for Diptyque, told WWD. “It’s always the principle that each store feels connected to the community. It’s not just to showcase, but we try to immerse our clients in the Diptyque universe of arts and culture.” He continued, “When you celebrate the art of living through the senses, the notion of customers’ in-store connection is also a connection with the brand.”
Diptyque is known for their celebrity fans, including Meghan Markle, Nicole Richie, Victoria Beckham, and even Harry Styles, who is a fan of the Cannelle Candle to take with him when he travels. They’re also known for their luxurious products; each candle is made from raw, high-end materials in France and each wick is straightened by hand to ensure perfect burning. The classic-sized candles can burn for 50 to 60 hours, which is much longer than most.
Diptyque hasn’t always been solely synonymous with high-end candles. When founders France Yves Coueslant, Christiane Gautrot and, Desmond Knox-Leet opened their first boutique in 1961, their focus was on fabrics and wallpaper. It wasn’t until 1963 that they unveiled their first three candles: Aubépine, Cannelle, and Thé. And then, in 1968, Diptyque released its first Eau de Toilette, L’Eau. All of these scents are still available for purchase today at its original location on Boulevard Saint-Germain in Paris. It wasn’t until the 1990s that the brand made its way to the United States, originally only appearing in luxury department stores.
As the Diptyque brick-and-mortar empire continues to expand, we can hardly wait to see what’s next for the luxury perfumer. And if you’re looking for a special gift this holiday season, a Diptyque candle is sure to make any candle-loving friend happy.
