YSL Beauty Celebrates Black Culture in Their Latest Collaboration With Four Black Female Artists
YSL Beauty celebrates its one-year perfume launch with a special collaboration.
A year ago, YSL Beauty launched Libre Eau de Parfum. This year they are celebrating the launch with the collaboration of four influential artists.
The brand reached out to Mashonda Tifrere, the founder of ArtLeadHER, to chose three rising Black artists: Amanis Lewis, Uzo Njoku, and Melissa Kolby to redefine Libre Eau de Parfum in a series of artwork.
Born in Nigeria, Uzo Njoku is known for her Instagram name ‘UzoArt’ where she creates contemporary African art with Black women as the focus. According to her bio found in her portfolio, Njoku works with oil paints, acrylic, and collage elements. You can see more of her work here.
Melissa Kolby addresses racism and social justice in her artwork. At the moment, she is currently working in Tampa. Kolby is a self-taught artist that fell in love with watercolor painting at a very young age.
The conceptual artist located in Baltimore is Amanis Lewis. Lewis speaks about community activism and social justice. The artist layers digital and traditional methods bringing a fresh style to the artistic world.
Each of these artists, according to Elle, embodies the freedom and individuality of Libre Eau de Parfume reinforced by the words of YSL Beauty’s Director of Social Media Strategy: “Libre is an important pillar for the brand, but moreover, it’s a representation of freedom.”
By purchasing the perfume, you will be able to donate to the artists and be redirected to ArtLeadHER for more ways to support the BIPOC artist community.
