Beyoncé Announces New Collaboration With Adidas, Icy Park

Ivy Park clothing line releases a short teaser for its new Icy Park Campaign featuring many stunning celebrities.

American singer and songwriter, Beyoncé Knowles’s launched her clothing line, Ivy Park back in 2016. The name of the brand comes from her first daughter, Blue Ivy. The line offers athletic and streetwear apparel that is worn by fans in style.

On January 24, Ivy Park announced its new collection, Icy Park x Adidas. This will be the brand’s third collaboration with Adidas. Last year’s collab offered stylish apparel that was sold out within minutes of its online release. If you missed out on that collaboration then you are in luck for the new collection that is to be released shortly. 

Ivy Park released a 20-second teaser for the new addition to the clothing line. The clip captured a snowy mountain that transitions to different styles of men’s and women’s winter apparel. Trendy boots, sneakers, jackets, and sweatsuits were showcased. The video is then concluded by the words “Coming Soon”.

#ICYPARK Coming Soon#adidasxIVYPARK pic.twitter.com/V4o05SjNr7

— Ivy Park (@WeAreIvyPark) January 25, 2021

The new collection will consist of comfortable and warm outer-wear made of faux sheepskin-like materials. As stated by Adidas the apparel will bring out “creativity, individuality, and imagination for fans of the new line”.

Queen B talked about her interest for fashion in an interview with Elle Magazine in 2019 when discussing Ivy Park apparel. She stated, “I love experimenting with fashion, mixing high and low, sportswear with couture, even masculine and feminine”.

Posted to Ivy Park’s official instagram page were some celebrities modeling for the Icy Park x Adidas campaign including rapper, Gucci Mane along with model, Hailey Bieber.  

Fans have since expressed their excitement to Twitter after hearing the announcement of the new collection.

IF BEYONCÉ THINKS SHE CAN JUST KEEP DOING THESE IVY PARK RELEASES ALL WILLY NILLY AND ALSO THINKS I’M GOING TO SPEND MY HARD EARNED DOLLARS ON IT, then she’s absolutely right. #adidasxIVYPARK #ICYPARK

— The Birds & The Brees (@sirachafierce) January 25, 2021

Chile I thought our wallets were getting a break 😭😭😭 Jesus. #adidasxIVYPARK #ICYPARK https://t.co/ElqOpwd3bw

— The Birds & The Brees (@sirachafierce) January 25, 2021

While the release date has not yet been announced, you can get the latest updates about the Icy Park collection here.

You can also follow Ivy Park on Twitter here.