FASHION

Get to Know Fashion Influencer Jaime Xie From the New Netflix Series ‘Bling Empire’

eversummerphoto / Shutterstock

Glamorously elegant Jaime Xie is gaining quite the fanbase as she stuns on Netflix’s Bling Empire.

Courtesy of Netflix

Bling Empire is a new Netflix reality show surrounding the lives of wealthy Asians and Asian-Americans, heavily based on the film Crazy Rich Asians. Showing family issues, the extent of traditions, societal changes, and friendships, fans have become hooked on the series since its release on January 15.

Courtesy of Netflix

Jaime Xie, 22, is an influencer, blogger, YouTuber, and most notably, the daughter of Silicon Valley billionaire, Ken Xie. Despite her upbringing of champion equestrian sports and private schools, Xie proves her down-to-Earth nature and friendly vibe. 

Signed to be a minimal part of the show, Xie explained in a Female Magazine interview, “I’m not the main character of the series, but the focus of my role is centered around fashion. I thought it’d be a great opportunity to showcase my style and love for fashion, considering how large of a platform Netflix is. When I was approached for the series, I knew I couldn’t turn it down.”

Xie’s sense of style is ever-changing, shown evidently on her Instagram feed. From leather to streetwear to casual, Xie’s perfectly cultivated closet allows her the sensibility of being the fashionista she aims to be. 

Aside from her rapid success following the show, Xie’s fashion and travel blog has been circulating the internet. Ranging from Milan to Hong Kong, fashion, and beauty, to press releases, Xie gives readers a glimpse into her favorite items, healthy habits, and travel guides.

Xie is known to work with a multitude of Asian and Black creators to curate her Instagram feed, ranging from Kristen Jan Wong to 36neex. In multiple photoshoots, 36neex, a Black male photographer, as well as Shanice Jones, a professional Black female makeup artist, have been hired by Xie.

Fans can keep up with everything Xie is doing through her social media accounts, Youtube, and her blog, Jaimexie.com.