Demi Lovato Launches ‘Pro-Vaxxer’ Campaign with Phenomenal to Combat Misinformation Surrounding COVID-19
Demi Lovato uses her platform to partner with Phenomenal, a social justice apparel brand, and release a ‘Pro-Vaxxer’ campaign.
With all of the uncertainty swirling around the COVID-19 virus, misinformation about the vaccine can run amuck and spreads like a wildfire. Believing these lies can be confusing and even dangerous. Since there is so much information, it can be arduous to sift through it all and come out the other side with a clear idea of what is going on.
With a single word and glimpse, Lovato’s sweatshirt spreads a powerful message. The product is currently available for preorder and will be sent out the week of April 5. They include sizes from Small to 3XL. Phenomenal and Lovato have also teamed up with the Higher Heights Leadership Fund to boost education and other resources about the vaccine’s availability. Meena Harris, founder and CEO of Phenomenal, recommends taking a look at the CDC for trustworthy information.
Omg got dose 1 #CovidVaccine #VaccinesSaveLives #Dose1 #vaccinated @ddlovato thank you for speaking out and using your voice to advocate for this life saving vaccine pic.twitter.com/Fd9kOmsLZ3
— Alyssa (@alyangel88) March 11, 2021
According to Phenomenal, “100% of net proceeds from the sale of the sweatshirt will support grassroots mobilization and education efforts to disseminate trusted information to communities of color, particularly Black women, about vaccine safety and effective strategies to ensure accessibility and equitability for vaccine distribution.”
All net proceeds from this sweatshirt will support grassroots mobilization and education efforts in partnership with Higher Heights to disseminate trusted information and ensure accessibility and equitability in vaccine distribution, particularly in communities of color 💗
— Demi Lovato (@ddlovato) March 10, 2021
The sweatshirt is a conversation starter and will lead to more change around the vaccine and COVID-19. By choosing conversations rather than arguments, we can be able to see where others may be coming from. Hopefully, this will encourage people to do more research on getting vaccinated and contributing to the world’s safety.
To support the campaign and help combat myths about the vaccine, you can visit Phenomenal to purchase a ‘Pro-Vaxxer’ sweatshirt.
Writer | Tweet me @sapnaamin7
