Fresh Releases New Lip Balm Flavors Just in Time for Summer
Natural skincare brand Fresh released three summery new flavors of Sugar Hydrating Lip Balm. The new flavors of lip balm include tropical flavors such as lychee, mango, and passion fruit. Each Sugar Hydrating Lip Balm comes in a different color. Lychee is pale pink, mango is light orange, and passionfruit is pale yellow.
The lip balm includes a mixture of sugar and oils to hydrate and shine the lips. According to Sephora, the key ingredients of sugar and a blend of Apricot Kernel, Black Currant Seed, and Grapeseed oils. Sugar is a natural humectant meaning that it reduces the loss of moisture. The blend of Apricot Kernel, Black Currant Seed, and Grapeseed oils are used to soften and keep lips hydrated and glossy without having sticky residue.
COMING SOON: #Fresh NEW Hydrating Lip Balm Flavors
— 🦋 (@beautyupdatess) February 11, 2021
– Sugar Mango
– Sugar Passionfruit
– Sugar Lychee
release date: 1/17 on #Instagram pic.twitter.com/aIZDJhiJJ0
Fresh reports that their self assessment with thirty subjects over four weeks resulted in 100% stating that it “softened and soothed their lips.” 97% of test subjects revealed that the lip balm “protected, nourished, and comforted the lips.” Finally, 96% announced that Sugar Hydrating Lip Balm “improved the appearance of dry lips.”
Fresh was founded in 1991 by two Russian immigrants who lived in Boston named Lev Glazman and Alina Roytberg. Their goal was to make beauty products with ingredients from around the world. Their products are sold internationally. Glazman and Roytberg believe that skin has cravings so they made skincare products to help with every need. Their products adhere to international safety guidelines and take up to two years to determine product safety. They promise their customers beauty as indulgence through good texture, smell, and sometimes flavor. Glazman and Roytberg want to preserve global beauty rituals such as their grandmother healing small cuts on their knee with sugar.
Fresh’s lab is HQE-certified meaning High Quality Environmental, powered by renewable energy and is ISO 14001 certified. Their glass products use 17% post-consumer recycled glass.
I discovered Sephora and the Sugar fresh lip balm is the best thing in the world. The dry winter weather wrecks me every year, but not when I use this stuff. Highly recommended it!
— Hannah Alexandra (@Fluffy_HappyCat) February 4, 2021
Be sure to check out the new flavors as Lychee, mango, and passionfruit Sugar Hydrating lip balm are limited edition for summer and are $18 each at Sephora.
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