BTS Are Announced As New House Ambassadors for Louis Vuitton
On April 22, Louis Vuitton announced on social media that BTS are the newest House Ambassadors to the luxury brand. Later, the French luxury brand followed up with individual photos of the famous K-Pop group in a colorful photoshoot from Paper Magazine.
Virgil Abloh, Louis Vuitton’s Men’s Artistic Director stated, “I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture.” In a press release, Virgil Abloh explained, “I can’t wait to share all the very exciting projects we are working on.” BTS and Louis Vuitton are a part of two different markets, but together they create one of the most influential partnerships of the year.
#BTS for #LouisVuitton. Joining as new House Ambassadors, the world renowned Pop Icons @bts_bighit are recognized for their uplifting messages that impart a positive influence. Louis Vuitton is pleased to welcome members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook. pic.twitter.com/WzRHWb3piB
— Louis Vuitton (@LouisVuitton) April 23, 2021
Louis Vuitton wrote on Instagram, “Beyond the Scene. One of the most renowned and influential groups in the world, @bts.bighitofficial join as #LouisVuitton House Ambassadors.”
congrats to louis vuitton for getting bts as their house ambassadors, truly a win for them.
— lie⁷ ♡’s tae 🎫 (@kodzukth) April 24, 2021
In the Twitter announcement, Louis Vuitton welcomes each member and referred to BTS as “world renowned Pop Icons.” The luxury brand acknowledged the well-spoken K-Pop group for their “uplifting messages that impart a positive influence.”
bts went from customizing their own clothes bc they couldn’t afford brands to being global house ambassadors of louis vuitton, excuse me while i go cry :”
— s⁷ 🎸 (@JEONSBAMBI) April 24, 2021
It’s no surprise BTS is chosen to take on this influential role with the French luxury brand. According to Women’s Wear Daily, BTS helped increase views for Louis Vuitton’s fall men’s show back in January. Women’s Wear Daily wrote that the South Korean K-Pop group helped the show become “viewed more than 105 million times.”
first mcdonalds now louis vuitton, bts making money moves
— 🗡💕chi chi ⁷ 💕🗡 (@chichichantel_) April 23, 2021
BTS is currently keeping busy as they have also partnered with McDonald’s, a company that dominates the fast-food industry. Be on the lookout for BTS’ newest partnership updates with Louis Vuitton on the official Louis Vuitton website.
Writer | Find me on Twitter @Fontalvokayla
