Allyson Felix Launches Shoe Company, Saysh, With a Powerful Backstory
On June 23, American track and field athlete Allyson Felix announced her new shoe company and its first pre-order. Previously in 2019, Felix experienced injustice with Nike, leading to the track star leaving the company’s sponsor. Now, the athlete is reclaiming power by creating a brand called Saysh.
Just pre-ordered the Saysh One, the first lifestyle sneaker from @allysonfelix new brand, Saysh. Conceptualized, designed and inspired by women for women. Advised to go up 1/2 size if in between. Orders set to ship in September.https://t.co/BCGS2TzI3W pic.twitter.com/ciMljGgslO
— TJ Keasal (@_talkswithtj) June 23, 2021
On the Saysh website, Felix is now allowing pre-orders for her very first shoe called Saysh One. The Saysh One comes in blue, black, or white and is described as a “breathable, everyday sneaker.” Focused on support and comfort, the shoe is “a single heel piece” with “a snug lacing system” which offers a stylish and shapely silhouette. In photos showing off the sneaker, buyers can see how the unique design with the brand’s name and creative textures isn’t only on the outside but carries to the sole and to the inside.
Dear World, and the women in it,
— Allyson Felix (@allysonfelix) June 23, 2021
I Know My Place
Read more here: https://t.co/DBTACrBWNg : @BySaysh pic.twitter.com/uqGF6HxWUa
Making the brand’s creation story public to social media, Felix wrote, “Dear World, and the women in it, I Know My Place.” In a blog post, the track and field athlete wrote about her maternity and how she “faced a gender injustice” she could not escape. According to Vogue, Nike cut seventy percent of Felix’s sponsorship due to her pregnancy two years ago.
After the Olympic athlete wrote her emotional story, she explained, “So, *we started our own brand. It’s called Saysh. We design and develop products for and by women.” Most importantly, Felix created Saysh to represent a positive change for women. The brand is not only for sneakers, it is expected to expand to different products.
Yea I’ll be buying @allysonfelix new shoes 👏🏼😍🖤
— Ashley ✨ she/her/hers (@godessofvictry) June 24, 2021
If you want to pre-order Felix’s Saysh One, you can find it on the official Saysh website for $150 dollars.
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