Selena Gomez Launches New Swimwear ‘Aura’
Selena Gomez jumpstarts a new bathing suit collection for the summer. The Revelación singer, 28, partnered with fashion line La’Mariette, creating Gomez’s new bathing suit line, Aura.
.@SelenaGomez looks breathtaking for La’Mariette swimwear. 💜 pic.twitter.com/gEfeWTJvko
— Pop Crave (@PopCrave) July 3, 2021
Aura has various sizes for all body types, from extra small to XXL, and different types of swimwear: bikinis, one-pieces, and sarongs. Gomez’s aura inspired the vibrant purples, reds, and greens of the bathing suits, hence the name of the swimsuit collection.
“The Aura print is inspired by Selena, her aura shines through in everything she does, and we want everyone else to feel that sort of transformative feeling of being their most authentic self,” explained Morgan Brutocao, a co-founder of La’Mariette. “Selena’s confidence is unmatched, and being able to design a print with her which embodies that is so rewarding.”
“It was really fun for us to play around with creating swimsuits because Theresa, Morgan, and I love being outside so much,” Selena said about La’Mariette’s founders, Theresa Mingus and Morgan Brutocao. “After going through swatches, my favorite color was purple, I wanted to stay away from colors I’m used to, like, red and white. Purple felt different for me, and we added pops of color like green and neons here and there; it really becomes your own suit however you wear it.”
Selena Gomez went from designing a swimsuit that would cover her surgery scar that she was embarrassed about, to designing a bathing suit showing every inch and curve of her body and i could not be more proud 💙 .@selenagomez pic.twitter.com/bd7m44uMZa
— VIENE VOLANDO REMIX💞 (@benitoturizo) July 4, 2021
I am definitely buying a Selena Gomez bathing suit 👙 so I can be like “come and get it Na na na na na🎶” ☺️ #SelenaGomez
— Thoughts (@_kadupul) July 4, 2021
Gomez is doing a lot. She founded and runs RARE Beauty, has her own show, Selena + Chef on HBO MAX, another new show on Hulu, Only Murders in the Building, that releases on July 30, and now her new bathing suit line has launched. She is taking the world by storm. People eagerly await what she will do next.
You can buy Gomez’s bathing suit collection here. Get it while you can before it sells out.
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