Ariana Grande Details New R.E.M. Beauty Drop
Ariana Grande graces the latest cover of Allure, revealing that she is exploring new forms of storytelling. Grande reveals big plans for r.e.m. beauty, which is launching this fall.
Ariana Grande, the former Nickelodeon star and pop sensation, is honored to be on the cover of Allure for its twenty-fifth Annual “Best of Beauty” Cover. Grande reveals in the interview that she has been quietly working on her makeup brand, r.e.m. beauty, for two years, beginning while she was on tour promoting Sweetener, her fourth studio album. Sweetener is extremely important to Grande, as the record won a Grammy for “Best Pop Vocal Album,” making it her first Grammy Award. In addition to Sweetener‘s successful tour, “r.e.m.” serves as track 4 on the record, which has inspired her brand’s name.
thank you @Allure_magazine . honored to introduce you to @rembeauty with Allure on their 25th annual best of beauty cover ! i began quietly working on this two years ago while on tour and i’m beyond excited to finally tell you a bit about it and for it to become yours this fall. pic.twitter.com/VOQdIs56f5
— Ariana Grande (@ArianaGrande) September 10, 2021
Grande reveals to Allure that r.e.m. beauty will have a series of “drops,” first focusing on the eyes. The “Positions” singer says of the first drop, “The eyes are our main gateways to our dreams, our emotions, our everything.” She elaborates, “They’re our main storytellers and sources of communication. I feel like you can emote more with your eyes than you can articulate sometimes.” Grande’s eye-popping eye products include fine-point eyeliner markers, liquid eye shadows, glitter toppers, and mascara. Apart from the eye makeup, Grande then reveals she has various lipsticks and lip glosses as well.
don’t touch that dial … 📺
— r.e.m. beauty (@rembeauty) September 10, 2021
r.e.m. beauty coming this fall pic.twitter.com/H8k1JcBzGc
In the interview, Grande places herself as a cross between Nancy Sinatra and Barbarella, the astronaut from the 1968 sci-fi film when it comes to pop references. She adds, “I’ve always sort of gravitated towards the ‘50s and ‘60s and ‘70s for glamour references. I’ve always pictured myself in a different time period. I’ve always wanted to wear that makeup, wear that hair, wear those outfits, be those performers.”
ariana is having a whole 60s inspired era. her serve. pic.twitter.com/ausyfKzS5W
— d (@daydreamrem) November 24, 2020
Ariana Grande had a dream to create her own makeup brand, and it will finally be in the hands of her fans this fall. Fans can head to the r.e.m. beauty website to receive updates.
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