Bella Hadid is the TikTok influencer you didn’t know you needed. 

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CELEBRITY

From Supermodel to Social Media Star: The Rise of Bella Hadid’s TikTok Era

Bella Hadid is the TikTok influencer you didn’t know you needed. 
Ga Fullner / Shutterstock

Bella Hadid is the TikTok influencer you didn’t know you needed. Posting everything from morning routines and killer workouts to cooking tutorials and delicious meals, the 25-year-old supermodel and co-founder of Kin Euphorics is currently dominating Gen Z’s favorite platform. 

Her bio is simple and straightforward: “the real her” — and it couldn’t be any more true. While most celebrities shy away from showing glimpses into their daily lives, Bella doesn’t. In fact, she’s willing to go the extra mile. 

In a recent morning routine posted to her TikTok account @bella.k.hadid, her caption reads, “Is this how u do it? Ask & you shall receive! ❤️”

@babybella777

Is this how u do it?Ask& you shall receive!♥️Usually I take a red eye&go str8 to work. 2Day I landed@ 630 am & had 2 hrs B4 my call time🙏🏽#blssed

♬ Coming Back – James Blake

The video garnered over two million views and over ten thousand comments, many of which were praising Hadid for her authenticity. 

“I love it when celebrities enjoy posting stuff like this & are extremely active,” comments one user. Another adds, “This is next level content Bella.”

And it’s not just her mini vlogs that perform well. Hadid’s latest post — which has nearly five million views — is captioned “lunch break,” and features her eating french fries while lip-syncing to a viral TikTok audio by @rcoveringhetero.

Another short and sweet video that nearly broke the app? Her “all the Bellas” TikTok. In this 13 second clip, Hadid lies in bed — her skin absolutely glistening — and mouths the words to an audio by @blizzy_mcguire.

“You def do a good Bella Hadid impression,” jokes one user.

While fans are living for the solo Bella content, they go even crazier for celebrity features. In her most-viewed video to date, Bella is seen dancing in between besties Devon Carlson and Jesse Jo Stark at Lauren Perez’s wedding.

https://www.tiktok.com/@bella.k.hadid/video/7057733255084117294?_d=secCgwIARCbDRjEFSACKAESPgo8rlsyk4ANG%2BhaHW%2Bf6a0kKcH2cCJJzFj2jf8w8jCraiVY6AaaOyA0Ou73OUDnplG6w0PxpK4ef3fbKzX9GgA%3D&_r=1&checksum=5bff5baff56016a98799fcc8d2ab56cca7506f21e99e6998b80177412ac98452&is_copy_url=1&is_from_webapp=v1&language=en&sec_uid=MS4wLjABAAAANh25Bjn2N_nvJYCa7E8efKvP26glKbEnEZVBYRquG22QJu2l50g8qiSa59yNMpQK&sec_user_id=MS4wLjABAAAAeBj_eE7gb9E1R1m6_X-6gS75D0lEAcyAAAwNryRm7NClMheWkXLnPx05Bv2-T62Q&share_app_id=1233&share_author_id=6769147995939668997&share_link_id=ACBD316B-9528-4C95-9F12-C90B6AF0205C&source=h5_m&tt_from=copy&u_code=dki6m2a2462edm&user_id=7008204144876520454&utm_campaign=client_share&utm_medium=ios&utm_source=copy

“Random girls doing random things living randomly cause we’re random 😍” her caption states. The 10 second video received 15 thousand comments.

It’s no secret the viral queen’s videos are versatile — and her TikTok on January 18th was no exception. An homage to her Palestinian roots, Hadid documents the process of making Zaatar Manakeesh, Kousa Mahshi, stuffed peppers, and her Teta’s Warak Enab.

@babybella777

Zaatar manakeesh ,kousa mahshi , stuffed peppers and our Teta’s Warak enab 🇵🇸🙏🏽♥️

♬ Takkeh – Eyad Tannous

And fans were eating it up! “Love how Bella is for the culture,” one user comments. Another claims, “Bella being active on Tik Tok is my favorite thing in 2022.”

But are TikToks enough to satiate Hadid’s content-hungry followers? 

Maybe not. Fans want a YouTube channel, and they want it now. Only time will tell if the model-turned-influencer will make the jump to long-form video. But for now, let’s appreciate her dedication to the platform and her ability to remain short and sweet.