UOMA Beauty: A Brand That Says Beautiful In All Colors
UOMA Beauty is a Nigerian makeup brand that aims to create an inclusive beauty standard and believes that beauty starts with believing it yourself. UOMA literally stands for beautiful and caters to a wide range of shades. UOMA is a brand that is doing it like no one put there, rebelling to all beauty standards and believing that beauty includes anyone no matter their color. Its founder, Nigerian-born Sharon Chuter is a visionary that plans to revolutionize the makeup game by creating a diverse and inclusive brand. In the creation of the bran, she draws inspiration from her Afro heritage and puts a new modern twist to her packaging and aesthetic. The brand is for all those wanting to be bold and shameless. Below is a list of some of our favorite face makeup products that you can find available at Nordstrom.
The Say What?! Weightless Soft Matte Foundation is guaranteed to have a shade for everyone, coming in 51 shades, its unique formula will meet all your skin’s needs. This foundation will not only perfectly color match you but comes with full coverage, perfect for long wear, and will leave your face with a vibrant matte finish. This weightless foundation hydrates your face and due to its components, it is designed to think like your skin and create a blurring effect. You must buy this foundation if you are looking to minimize the appearance of pores and blemishes or want to conceal redness, hyperpigmentation, and other skin decoloration.
The Double Take Sculpt & Strobe Stick is a double-ended contour and highlighting sticky perfect for a cremay application. This stick is perfect to shade and define your face like a makeup professional and its intense highlighting formula gives you a shimmery intense glow like no other. This an easy blendable stick that with its lychee extract will hydrate and detox your skin. This stick’s formula is high in natural ingredients and pure pigments. The Double Take Sculpt & Strobe Stick will give you a light sensation but still have a pigmented quality for a long-wear use.
The High Life Highlighting & Contour Face Palette is a Nordstrom-exclusive palette that comes with all that you will need to become a contouring expert. Coming with two glittery highlighters, blush and contouring bronzer, you will be able to sculpt and chisel your face to perfection. This product is perfect for people who prefer powder products and desire a lightweight glowing natural look. While coming in a compacted palette the products still have a cream-like texture that will let you build up to your look or layer up for a higher pigmentation.
The Stay Woke Brightening Concealer is a full-coverage lightweight concealer that will give you a radiant look and will help conceal any imperfection. We love this concealer and its creamy texture that gives your skin a satin feel while being easily blended with any other product. one of the things we love the most about UOMA is that all products are vegan and cruelty-free having a clean formula that assures full coverage or lighter wear. This concealer can be used solely with no foundation for all those who prefer a more natural look and comes in almost 20 different shades.
