Bey Mine: Beyonce’s ‘IVY HEART’ Debuts Its Latest Release From The ‘IVY Park x Adidas’ Collection

Beyonce’s latest IVY Park collection debuts its Valentine’s day inspired collection IVY HEART which is now available for purchase on Adidas.com or select stores.

Beyonce’s newest IVY Park collaboration with Adidas is finally here, just in time for Valentine’s Day with its luscious and beautiful hues of red and pink.

The love-themed collection, named “IVY HEART,” features all red and pink colorways, which is quite perfect for this Valentine’s day. The collection reveals a variety of 30 trendy silhouettes and styles, such as velour tracksuits, dresses, and five footwear styles. The materials and clothing were also curated with valentines-inspired patterns with various emblems and shapes, including lips and hearts. With its highly-anticipated release, IVY HEART outfits and pieces range from $30 to $300 and are currently available on adidas.com.

Our inspirational Queen Bey also teased and surprised fans with a variety of IVY Heart looks through the use of social media. The 28-time Grammy winner and record holder took to Instagram to tease the collection, modeling pieces like the red tailored jumpsuit with a red logo baseball cap. Beyonce radiates as she adorns her red and pink aesthetic ensembles from the collection across our digital timelines. With Valentine’s day right around the corner, fans are pretty ecstatic to make their purchases as the support of the collection trends online.

IVY Heart’s initiative of being “inspired by love” breathes life into the inspirations of self-love and being loved. The inclusivity and natural warmth of the pieces are completely beautiful, as Beyonce continues to break barriers within the fashion and beauty industries by providing a deep rooted love between culture, our bodies, and acceptance despite the negativities within the media spotlight.

In the excitement of kicking off her Ivy Heart campaign, Beyonce took to Vogue China concerning the collection, in which she explained that her purpose for creating the pieces was to empower its wearers.

“We all have that one outfit that instantly makes us feel powerful, sexy, confident, and loved. We recognize that visceral feeling immediately,” she said. “With Ivy Heart, I wanted to create a collection that makes everyone feel the joy of looking in the mirror and celebrate self-love. We used vibrant reds, pinks, and neutrals, with the dominant red color. Red has always meant joy, sensuality, and love to me.”

According to the Ivy Park website, the collection will also be inclusive, featuring silhouettes that work for all genders, and sizes ranging from XXXS to 4X. According to a press release, “This cinematic campaign focuses on the guiding thematic color behind the collection.” The release also describes the campaign as “centered around bringing people together from all different backgrounds through this one color that’s sentimental to so many.” Across digital platforms, celebrities and brand ambassadors such as Karrueche Tran, Tyson Beckford, Troye Sivan, Shu Pei, and Naomi Watanabe have been sporting their latest IVY Heart looks, and we cannot get enough of it.

IVY Heart is currently available on the Adidas official website or within select stores, and as always, this Valentine’s day, we will always “Bey Mine.”