Metaverse Fashion Week: Decentraland to Host New Virtual Reality Experience

Decentraland will be hosting the first Metaverse Fashion Week starting March 24 to 27 of 2022 and will establish the future of digital fashion shows. The augmented reality experience will showcase its appreciation for the arts and creative fashion.

Our virtual realities and worlds seem to be expanding following the announcement of the Metaverse. A ‘metaverse’ is a network of 3D virtual worlds focused on social connection for those who don’t know. In futurism and science fiction, it is often described as a hypothetical iteration of the Internet as a single, universal virtual world that is facilitated by virtual and augmented reality headsets. Through the usage of screens and network systems, we can travel, socialize, and experience digital environments at a global or local scale.

Due to the Metaverse’s capabilities of uploading our physical worlds into a digital environment, investments and our network mobilities are expanding amongst a network of nodes that provides more access, collaboration, and socialization for user experiences. Impressively, the Metaverse takes our facetime calls to a more intimate and personal level and presents an accessible reach to tech-oriented audiences.

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By @IanAllison123 https://t.co/9y7M7EdJY9

— CoinDesk (@CoinDesk) February 15, 2022

Decentraland is a 3D virtual world browser-based platform. Users may buy virtual plots of land as NFTs via the MANA cryptocurrency, the Ethereum blockchain. It was opened to the public in February 2020 and is overseen by the nonprofit Decentraland Foundation. Decentraland provides its users the opportunity to engage in a digital landscape while having the creativity to explore and customize avatars to express connection and presence. Decentraland reflects our physical environments, uploaded to its systems, but practices a free-market economy based on its native token. Institutional investors are attracted to Decentraland’s offerings, thus creating significant price movements.

Decentraland, the first-ever virtual world owned by its users, anticipates hosting the inaugural Metaverse Fashion Week. An immersive world that is unlike any other and invites various users to freely explore the possibilities of future digital fashion purchases and usages.

In December 2021, Decentraland announced the MVFW, taking the world of fashion by storm. According to Decentraland, the four-day event will have “catwalk shows and showcases, pop up shops, after parties, and immersive experiences.”

“We want to help the onboarding process and push creativity and show everyone what is possible,” Sam Hamilton, creative director of Decentraland Foundation, said in a recent interview with Vogue Business. “We do this to show the community and other brands, ‘Hey, Decentraland is a place for shopping, everyone is wearing cool clothes and brands can release on the platform.’ It’s a way of bringing more people to the platform and making it more compelling for users.”

MVFW will become publicly available across the globe on March 24, with no ticket necessary. Fashion labels and investors will purchase digital land to facilitate shows, concerts, after-parties, and more throughout the blockchain-backed experience.

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— Decentraland (@decentraland) February 15, 2022

While the event is free, attendees will have the option to purchase digital wearables from brands for their customizable avatars via an Ethereum wallet. Several imprints will also include a physical component to their MVFW presentation, providing guests with the opportunity to buy real-life designs from their collections.

Therefore, fashion brands have found gaming platforms to be the perfect launchpad into the Metaverse. As more and more users log into their virtual selves, fashion labels are exploring opportunities to attract loyal patrons from the rapidly increasing numbers of digital fashion ensembles for the avatars to wear.  

Digital fashion has rapidly gained popularity as users are trading in their textiles to own fashionable pixels. This has attracted the attention of various creative directors and fashion moguls and has provided opportunities to expand fashion into a global and virtual scale in forms of real estate, art, and fashion-related offerings.

As technological advancements continue to immerse our digital and physical environments, we’re exceptionally ecstatic to see what else our future holds for creative expression through Decentraland and Meta as the event continues to update across platforms.