Bratz Teams up With Jimmy Paul for New Pride Collection
The beloved Y2K dolls with a passion for fashion, also known as Bratz, teamed up with designer Jimmy Paul for a new collection of dolls in honor of Pride Month. Currently, the collection features a limited edition 2-pack of dolls based on fan-favorite characters and girlfriends Roxxi and Nevra.
World-renowned LGBTQ designer Jimmy Paul designed the dolls’ outfits, making them as stylish as ever. The pink lip-print dress and platform boots stay true to the original style, while the furry rainbow boa and coat add an extra spark.
Aside from the extra outfits, the dolls come with accessory pieces like megaphones, mini champagne bottles, and most notably, signs with the written slogans, “Ugh, I can’t even think straight,” and “Queer & Unapologetic.”
maybe i’m crazy and just happy to have new bratz dolls but I kinda love them… pic.twitter.com/8qBNF7GsU2— shadow jackary 💿 (@__Jackary__) May 26, 2022
In an Instagram post, Jimmy Paul shared his excitement about the release and called it “one of the most special things I’ve ever done in my fashionlife.” Paul stated, “This project is so special to me. A love letter to our chosen family, fallen friends, forgotten fighters and future lovers. Covering everybody in positivity and Bratz kisses of love and showing that Pride is more than a party. It’s still very much important, because at the moment I’m writing this, someone in the world still believes they are better off dead than being themselves. Hopefully this brings a glimpse of hope and power! It’s all about moments dahling…moments!”
Aside from adding more dolls to the lineup, the Bratz team acknowledges the diversity within their fanbase. Bratz Creative Director Jasmin Larian mentioned that “For more than 20 years, the Bratz brand has remained true to its values of inclusivity and authenticity, and the Bratz Pride x JimmyPaul collaboration speaks volumes to this commitment.”
More importantly, the company has committed to donating $25,000 to The Trevor Project, the largest suicide prevention and mental health awareness organization for the LGBTQ+ community. Larian stated, “We are proud to announce this culturally significant collection and collaboration with Jimmy Paul and express our support for the LGBTQ community through a charitable donation to The Trevor Project,”
You can find the Bratz Pride X Jimmy Paul collection at major retailers like Target, Amazon, and Walmart. Be on the lookout for new Jimmy Paul X Bratz apparel launching soon.
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