Bella Hadid Impresses Audience With a Unique Spray-on Dress
Supermodel Bella Hadid broke the internet with her viral spray-on dress during Paris Fashion Week.
The 25-year-old model started walking into Coperni’s show with nothing but a pair of white panties, while she covered her top half with her hands. Then, three artists from Coperni began to spray paint her in front of the audience.
The dress wasn’t made with traditional spray paint but a thin fibrous material made from latex. The artists sprayed layer upon layer of this silicon-like fabric until it eventually gave the illusion of actual fabric. When the men finished spraying the dress, a woman came out and cut a slit in the side and pulled down the sleeves to give the dress an off-the-shoulder look. Hadid then struts her stuff up and down the runway to show the dress in action.
Live process and result of Bella Hadid closing Coperni SS23 in a spray on dress, a supermodel on the rise #PFW #Coperni #BellaHadid pic.twitter.com/Z2dl8iIr8M
— Jake (@NotModeMagazine) September 30, 2022
The dress moved with Hadid flawlessly. The look was complete with white kitten heels and a slicked-back bun with pinned curls on the side of Hadid’s forehead.
Arnaud Vaillant and Sébastian Meyer are the brains behind this design, as well as the founders of Coperni. Coperni is a French womenswear brand based in Paris. Their aesthetic is minimalistic sensibility with elements of innovation and technology. The simplicity of the spray-on white dress represented Coperni’s brand very well.
In an interview with Vogue Business, Myer expressed, “It’s our duty as designers to try new things and show a possible future,” He continues, “We’re not going to make money on this, but it’s a beautiful moment — an experience that creates emotion.”
The duo outdid themselves during this year’s fashion show. Coperni collaborated with Spanish fashion designer and scientist Manel Torres to develop the spray-on dress. Fibers are connected with a mixture of natural and synthetic polymers and then mixed with liquid solvents that evaporate once they contact skin, according to Fabrican, the British company behind this technology.
Fabrican plans to take this new technology to the medical field to create casts and bandages from spray aerosol cans.
i still can’t get over when bella hadid closing coperni ss23 with a spray on dress created live on the runway it was a moment for fashion history books.
— ✧ (@hmalsul) October 3, 2022
Fashion experts have seen technology similar to Coperni’s during Alexander McQueen’s spring fashion show in 1999 when model Shalom Harlow was wearing a white dress sprayed on by two robots. However, the designers explained that their design was not in tribute to McQueen.
You can watch Bella Hadid’s dress come to life on the runway below.
