Viral e.l.f. Products That You Will Love

E.l.f, a popular drugstore beauty brand, has taken over the makeup side of TikTok these past couple of months. Since the holiday season is coming up, it is never too late to add more makeup to your cosmetics collection. Keep reading to find all of your favorite trending e.l.f products that appear on your TikTok For You Page.  

E.l.f’s Poreless Putty Primer is the #1 mass primer in America. For just $10, this product creates a smooth canvas to keep your makeup look in place all day long. This primer is infused with squalane for optimal hydration and is perfect for all skin types. If you want a beginner-friendly product that glides on your skin seamlessly, this primer is the one for you.

If you prefer gel primers over powder, do not worry because e.l.f also sells their gel-based Power Grip Makeup Primer for just $10. This primer gives skin a soft-focus effect and works on all skin types and skin tones. The key ingredient of this product is hyaluronic acid, which helps your skin retain moisture. Your makeup is guaranteed to stay on all day with this product. 

Every makeup wearer needs a reliable concealer. If you are looking for an affordable and new concealer to try, check out e.l.f’s Hydrating Camo Concealer. This full-coverage and hydrating liquid concealer is only $7. With the 25 shades of concealer e.l.f provides, you will definitely find the shade that matches your skin perfectly. Add it to your makeup collection right now. 

For just $3, you can purchase these four-shade eyeshadow palettes from e.l.f. The Bite Size Mini Eyeshadow is the ideal mini palette to add to your makeup collection. With different palettes such as, “I Love You a Latte,” and “Hot Jalapenó,” you can have many options to choose from. Buy one (or multiple) mini eyeshadow palettes here. 

If you have been on the beauty side of TikTok, you know that rosy pink blush has been trending for the past few months. E.l.f’s Putty Blush is the perfect blush to achieve this trend. This highly pigmented and creamy formula melts into your skin and gives it a perfect glow. The key ingredients in this blush are argan oil and vitamin E, which give your skin a boost of hydration. Add to your shopping cart for just $7. 

Especially with this TikTok trend that spiked over the summer, it seems every girl has a go-to lip gloss. Need a new one? Check out e.l.f’s Glossy Lip Stain. They have eight gorgeous shades to choose from, such as, “Pinkies Up,” a light shade of pink, and “Fiery Red,” a bright red gloss. Purchase your own gloss for just $6. 

All e.l.f products are vegan and cruelty-free, meaning they are super healthy and kind to your skin. Snatch these products today before the TikTok trend is over.