Loren Gray Exposes Influencers at Coachella in New Video
In a recent TikTok, Loren Gray revealed that some stars and influencers fake the “Coachella experience” for social media and do not actually attend the festival.
Loren Gray gained fame at just thirteen years old on the app Musical.ly, which would later become TikTok. She was the most followed individual on the platform from March 31, 2019, to March 25, 2020. In recent years she has turned to music, signing with Virgin Records and Capitol Records until she became an independent artist in 2021.
Gray’s time as an influencer has given her a lot of insight into the culture of the profession. She recently uploaded a TikTok exposing influencers at Coachella, the music festival which has become known for both great performances and fashion.
Sun down on Sunday 🌅 pic.twitter.com/ZxcQcUn1Sw
— Coachella (@coachella) April 17, 2023
Gray opened the video by referring to Coachella as ”the influencer Olympics,” sharing that many influencers do their hair and makeup to take pictures and then leave. Gray furthered, explaining that many “just drive their little butts out to the desert to take Instagram photos, make TikToks, get ready with me’s, whatever. Then they drive back, and that’s it.”
Gray ended the video on a positive note, sharing, “if you feel boring and sad because you’re not at Coachella, just know that most of these people aren’t there either.” The influencer explained that this was a “very common occurrence” but one she had not seen people discussing.
@lorengray here to validate ur fomo 🤞🏼😽💌
♬ Rodeo (Remix) – Lah Pat & Flo Milli
People online have had mixed reactions to Gray’s comments. Some do not care about the festival due to the oversaturation of content, which comes each year as people attend the trendy event. Others are ambivalent to the fact that influencers lie about attending, with many citing this as just people doing their jobs.
Also Coachella is literally the most Instagrammy festival ever but by far the worst vibe of any festival. It is made to LOOK really fun in photos and videos but the only really good thing is the caliber of artist they are able to get. Which isn’t even the case this year.
— alex (@barelyyalex) April 16, 2023
Okay? Let them make their bread & get their views 😂😂 that ain’t my business.
— Khalil Underwood (@RealKhalilU) April 17, 2023
Gray’s comments won’t change much about influencers at Coachella, especially as they have become a lucrative advertising system for brands and personalities alike. Gray’s comments do, however, remind us that social media is not always reality.
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