Apple Announces New Product Launch: Apple Vision Pro
On June 5, Apple announced the new Apple Vision Pro will be available early in 2024. The product merges reality with the digital world.
In its Twitter announcement revealing its new product launch, Apple stated that “The era of spatial computing is here.”
The era of spatial computing is here. Where digital content blends seamlessly with your physical space. So you can do the things you love in ways never before possible. This is Apple Vision Pro.
— Apple (@Apple) June 5, 2023
According to the company’s website, Vision Pro follows the user’s eyes, hands, and voice to function. User’s phone apps, Safari, Notes, Messages, etc., pop up in the user’s real-time space and can switch between apps “seamlessly… with a glance.” Wherever the user is, their devices blend seamlessly with their real-world surroundings. With FaceTime, users can make their screen life-size right in front of their eyes, expanding to the size of their entire room.
Vision Pro acts as Apple’s first 3D camera. Users can take spatial photos and videos in 3D with new Spatial Audio technology. Existing photos and videos will be scaled to the highest quality, and users’ panoramas can wrap around them to mimic the exact moment they took the photo.
When approached by people or other surroundings in the real world, Vision Pro allows users to experience both the digital and the real world simultaneously.
The product uses three-dimensional laminated glass, lightly sealed to curve and fit the user’s face. Vision Pro wraps around the user’s head with a headband, which users can adjust to fit them perfectly. When plugged in, the product can be used all day. Using external battery support, it can be used for up to two hours.
Apple CEO, Tim Cook, was seen displaying the new product at a Worldwide Developers Conference. Forbes India posted Cook beside the Vision Pro.
In a press release, Apple announced that the product will create more immersive environments, engaging entertainment experiences, alive memories from photos with spatial technology, and an expansive canvas for work purposes at home.
The product price will start at $3,499 early in 2024 when Vision Pro is first available to purchase.
