Keke Palmer Offered New Amazon Deal at Cannes Lions to Create Industry Jobs for Youth
Keke Palmer and Amazon Studios’ Global Head of DEIA, Latasha Gillespie, shared an electrifying moment on stage at the Cannes Lions panel, hinting at the beginning of a promising collaboration. Palmer, a multi-talented force as a podcaster, actress, musician, and CEO of her own KeyTV production company, emphasized her commitment to making inclusion a central aspect of her work.
During the panel, Palmer shared her vision for KeyTV:
“We aim to not only entertain but also democratize the industry. We want to show young people, especially those of color, that there are many roles behind the camera. These are valuable jobs that many kids aren’t aware of, and we aim to provide opportunities they might not otherwise have.”
Keke Palmer
Palmer described KeyTV as a platform for newcomers:
“This is for kids just out of school. We want to guide them and provide opportunities.” She recently appeared on The View to discuss her journey and her rise as a media mogul.
Keke Palmer
Gillespie, who brought Palmer on board to support Amazon Prime’s Black Business Accelerator, expressed her enthusiasm for a partnership.
“I want to collaborate with you,” she told Palmer. “We can create opportunities to transform these kids’ lives.”
Latasha Gillespie
Highlighting Amazon’s 2021 policy shift, Gillespie explained:
“We introduced an inclusion policy playbook to define what better representation looks like in the industry.”
Latasha Gillespie
Palmer elaborated on her brand’s mission:
“The Keke Palmer brand is about spreading joy, love, and creativity. I want to connect with my generation and use art as a medium to tell powerful stories and inspire communities. It’s about showing that whatever you achieve, others can too, and even surpass it.”
Keke Palmer
Already a part of the Amazon family with her podcast available on Wondery, Palmer explores a variety of topics, including her journey into motherhood.
Reflecting on her transition from child star to adult entertainer, Palmer acknowledged the challenges.
“I’ve always loved performing, and I wanted to continue acting and singing. It’s tough transitioning from a child to an adult in any field, and even harder in entertainment. Many people wanted me to remain the same, not understanding my choices.”
Keke Palmer
She credited her success to a strong support system and her willingness to take risks.
“I wasn’t afraid to make bold choices, even if they went against others’ expectations.”
Keke Palmer
With a smile to the audience, Palmer concluded:
“People won’t remember every detail, but they’ll remember that you were always amazing.”
Keke Palmer
The Cannes Lions ad festival continues this week with speakers like Kevin Hart and Spike Lee taking the stage.
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