Latto Joins Halls for Their New ‘Rapper Wrote This Wrapper’ Campaign
Latto has collaborated with Halls for their “Rapper Wrote This Wrapper” campaign.
In the rapidly evolving realm of music, it’s common for success stories to seemingly materialize overnight. Yet, in the case of Latto, her path to stardom has been characterized by a gradual ascent, starting with her early days rapping on Lifetime’s The Rap Game.
Today, she has risen to prominence as one of the leading voices in women’s rap.
The “Big Energy” rapper shared in an advertisement, “You know those days when you just need a breather or something to keep you going? Halls ‘Pep Talks’ did that for me. I wrote pep talks inside of their wrappers to give you that energy to be the boss you are.”
The collaboration serves as a tangible reminder that inspiration can originate from unexpected sources, even in something as ordinary as the packaging of a typical cough drop. The Vision behind this campaign was that when you open a Halls cough drop in the future, you may not only alleviate your sore throat but also discover the drive to face the challenges of the day.
“It’s crazy, no. Never would’ve guessed that,” Latto tells ESSENCE of the new partnership. “I remember having HALLS in my book bag or purse in high school. So it’s just super full circle.”
“I wanted to keep it super short and sweet. I got original sayings on them, but I wanted to just like put like a little modern twist on it, a little kiki, especially for kids who open them. I wanted to keep it modern with things we already say in this generation anyway,” Latto states. You can expect quotes such as “feeling good, feeling lit, and keep it 100. Just like things that we kind of already say now but just making it short, sweet.”
As we approach cold and flu season, the limited-edition Halls cough drops won’t only help with sore throats and coughs but it will assist with words of encouragement. The cough drops can be purchased on Amazon.
